For a young company in the throes of product development, packaging flexibility was essential to Paleo Hero – Australia’s leading Paleo food supplier.
Paleo Hero director Mark Rockley said Paleo Hero hit the ground running and continued to finesse its products even after release to ensure its muesli, cereal, mixes and slices were perfect for their target market.
That meant product ingredients sometimes changed, requiring label changes too.
Mr Rockley said PressPoint’s flexible food label printing meant they did not have to print vast numbers of labels at one time.
“They were very accommodated in meeting our needs and producing quality labels in small runs,” Mr Rockley said. “In the early stages we needed to change our food labels as our ingredients changed and that flexibility was great.”
PressPoint worked with Paleo Hero to develop labeling that allows the health food retailer to successfully sell product within health food stores, gyms and pharmacies.
“What we wanted was a professional label that presented well within a retail situation and was durable to allow our products to be transported and still look at when they arrived,” Mr Rockley said.
Take at look at Paleo Hero’s packaging and products at www.paleohero.co.au.
For a quote on label printing for packaging give PressPoint a call on (03) 5256 1954.